GTWMA 003 The Sale Is Lost in the Silence Why Follow-Up Discipline Is the Most Underrated Driver of Revenue By: MICHAEL ABBIW | The Growth Desk with Michael Abbiw In boardrooms across Accra, Lagos and Nairobi, executives spend extraordinary energy debating marketing budgets, branding refreshes and digital reach. Yet the most expensive losses on the ledger rarely come from rejected …
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GTWMA 002 The Execution Premium Why Discipline, Not Ambition, Will Decide Ghana’s Next Business Winners By: MICHAEL ABBIW | The Growth Desk with Michael Abbiw In two decades of working with executives, entrepreneurs, institutions and sales teams across Ghana, one uncomfortable truth has stayed with me: most businesses in this market are not failing because the opportunity is small. They …
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GTWMA 001 Marketing Without Sales Is Just Activity Why Visibility Without Conversion Is the Most Expensive Illusion in Business By: MICHAEL ABBIW | The Growth Desk Across boardrooms in Accra, Lagos, and Nairobi, a quiet crisis is unfolding. Brands have never been louder. Campaigns run daily, social feeds are crowded, influencers are everywhere, yet too many CEOs end the quarter …
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For a long time, I believed sales performance was an execution issue. Experience has since made it clear that execution is never independent of structure; it is a direct reflection of the system behind it. When that system is weak, execution becomes inconsistent, regardless of the capability of the team. Over the years working as a sales consultant, one lesson …
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On Tuesday in Miotso, I led CIMG to sign a Memorandum of Understanding with Central University, formalizing their participation in the Chartered Marketing Programme. During the engagement, the University leadership shared their vision and commitment to strengthening the link between academic learning and professional practice. In the engagement, there was a shared recognition of a persistent gap. Graduates left with …
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Earlier last week, I engaged with the e-Crime Bureau on a strategic session focused on Go-To-Market strategy, cyber security positioning, and scalable growth within a regulated, high-trust environment. The engagement was not routine. It was a structured examination of how a specialized cyber-legal and digital forensics firm translates technical capability into market relevance, client acquisition, and sustained performance. The conversation …
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RETHINKING THE ROLE OF HR IN MODERN ORGANIZATIONS 1.0 Introduction Modern organizations recognize that human resource management cannot be restricted to administrative activities such as payroll, recruitment processing, and compliance monitoring. In a business environment shaped by technological change and shifting workforce expectations, HR must function as a strategic partner in advancing organizational goals. The shift from administrative HR to …
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In a night that celebrated Ghana’s finest minds and boldest innovators, Mr. Michael Abbiw, Chief Executive Officer of MGA Consulting Ghana Limited and the President of the Chartered Institute of Marketing, Ghana, was honored as one of the Most Influential Corporate Leaders of the Decade 2025 at the Prestigious Ghana Entrepreneurs Awards 2025. The recognition crowns more than two decades …
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The Chief Executive Officer of MGA Consulting Ghana Limited, Michael Abbiw, has called for sales professionals to be placed at the heart of Ghana’s push for a 24-hour economy, arguing that no national policy can succeed without the people responsible for generating revenue. He made the call at the launch of the National Sales Leaders Conference (NSLC) and Awards 2026, …
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The 2nd Graduation and 44th Induction & Conferment Ceremony of the Chartered Institute of Marketing, Ghana (CIMG) marked another proud milestone in our journey to advance marketing excellence and professional growth. It was a special moment for me, one that reminded us why we do what we do: to raise standards, celebrate achievement, and inspire the next generation of marketing …
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