GTWMA 005 THE CONVERSION GAP The Most Valuable Data in Your Business Is the “No” Nobody Wrote Down By: MICHAEL ABBIW | The Growth Desk with Michael Abbiw The deal your team lost last week told you exactly why it died — and nobody in your company wrote it down. Walk into most sales reviews in Accra and you will …
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GTWMA 004 Sales Is Not Pressure Your Hardest-Working Salesperson May Be Costing You The Most Deals By: MICHAEL ABBIW | The Growth Desk with Michael Abbiw The customer who says “I’ll get back to you” is rarely thinking about money. They are telling you, politely, that you have not earned their trust — and no amount of follow-up pressure will …
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GTWMA 003 The Sale Is Lost in the Silence Why Follow-Up Discipline Is the Most Underrated Driver of Revenue By: MICHAEL ABBIW | The Growth Desk with Michael Abbiw In boardrooms across Accra, Lagos and Nairobi, executives spend extraordinary energy debating marketing budgets, branding refreshes and digital reach. Yet the most expensive losses on the ledger rarely come from rejected …
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GTWMA 002 The Execution Premium Why Discipline, Not Ambition, Will Decide Ghana’s Next Business Winners By: MICHAEL ABBIW | The Growth Desk with Michael Abbiw In two decades of working with executives, entrepreneurs, institutions and sales teams across Ghana, one uncomfortable truth has stayed with me: most businesses in this market are not failing because the opportunity is small. They …
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GTWMA 001 Marketing Without Sales Is Just Activity Why Visibility Without Conversion Is the Most Expensive Illusion in Business By: MICHAEL ABBIW | The Growth Desk Across boardrooms in Accra, Lagos, and Nairobi, a quiet crisis is unfolding. Brands have never been louder. Campaigns run daily, social feeds are crowded, influencers are everywhere, yet too many CEOs end the quarter …
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For a long time, I believed sales performance was an execution issue. Experience has since made it clear that execution is never independent of structure; it is a direct reflection of the system behind it. When that system is weak, execution becomes inconsistent, regardless of the capability of the team. Over the years working as a sales consultant, one lesson …
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On Tuesday in Miotso, I led CIMG to sign a Memorandum of Understanding with Central University, formalizing their participation in the Chartered Marketing Programme. During the engagement, the University leadership shared their vision and commitment to strengthening the link between academic learning and professional practice. In the engagement, there was a shared recognition of a persistent gap. Graduates left with …
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Earlier last week, I engaged with the e-Crime Bureau on a strategic session focused on Go-To-Market strategy, cyber security positioning, and scalable growth within a regulated, high-trust environment. The engagement was not routine. It was a structured examination of how a specialized cyber-legal and digital forensics firm translates technical capability into market relevance, client acquisition, and sustained performance. The conversation …
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On 10th April 2026, in Larteh Akuapem, at the Donewell Conference, I was invited to speak on sales performance and motivation, engaging professionals and agents on the realities of growth within the industry. The debate around sales performance is increasing, but the interpretation remains limited. The issue is not activity. It is mindset. Sales performance represents a shift in how …
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RETHINKING THE ROLE OF HR IN MODERN ORGANIZATIONS 1.0 Introduction Modern organizations recognize that human resource management cannot be restricted to administrative activities such as payroll, recruitment processing, and compliance monitoring. In a business environment shaped by technological change and shifting workforce expectations, HR must function as a strategic partner in advancing organizational goals. The shift from administrative HR to …
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