CIMG Charts New Path To Strategic Collaboration With Republic Bank Ghana Plc
- dcharway
- September 12, 2025
- Uncategorized
Accra, Ghana – Friday, May 16, 2025: The new Governing Council of the Chartered Institute of Marketing, Ghana (CIMG), paid a courtesy call on the Managing Director of Republic Bank (Ghana) PLC, Dr. Benjamin Dzoboku, as part of its strategic engagement with key institutions. The visit aimed to present the Council’s three-year vision and explore meaningful areas of collaboration that would advance marketing excellence and drive national development.
The CIMG delegation was led by the National President, Mr. Michael Abbiw, and comprising the Vice President, Ms. Ama G. Amoah, Advisor, Mr. Francis Dadzie, Registrar and CEO, Mr. Kwabena Agyekum. Welcoming the team on behalf of Republic Bank were Dr. Benjamin Dzoboku, Chief Finance Officer, Mr. Ferguson Ofori-Atta, and Manager of Marketing and Communications, Mrs. Genevieve Aboney.
During the discussion, the CIMG National President outlined CIMG’s bold agenda for repositioning marketing as a strategic driver of institutional and national progress: “The Institute is poised to elevate professional marketing through education, certification, policy advocacy, and ethical practice,” he said.
He further presented initiatives aimed at addressing key national priorities, including environmental and business sustainability, corporate governance, and consumer protection. Notably, the Institute’s expanding role in ESG and sustainability education, the establishment of a dedicated call centre for addressing consumer service complaints, and its government-backed leadership in the Brand Ghana project were highlighted as pillars of its transformative agenda.
Mr. Abbiw underscored that professional marketing has far-reaching relevance for both public and private institutions: “Modern marketing should inform everything from customer experience at the branch level to strategic decision-making in the boardroom. I invite Republic Bank to deepen its collaboration with the Institute through staff capacity-building initiatives, and certification programmes,” he stated.
In response, Dr. Dzoboku expressed strong admiration for the Institute’s vision and reaffirmed the Bank’s willingness to support and participate in efforts that empower professionals and promote institutional growth. He described the meeting as enlightening and timely, stating that “Republic
Bank views human capital as its most critical asset and sees great alignment between the Bank’s ambitions and CIMG’s programmes”. He welcomed the idea of deeper engagement on staff training, certifications, and collaborative community projects, and emphasised the Bank’s openness to exploring all avenues for mutual benefit.
Dr. Dzoboku encouraged the CIMG team to explore the Bank’s bespoke financial solutions to enhance staff welfare and expressed confidence in the potential for a lasting partnership. He named Mrs. Genevieve Aboney and another liaison officer as designated points of contact to facilitate ongoing collaboration with the Institute.
This milestone engagement signals the beginning of a powerful alliance between the Chartered Institute of Marketing, Ghana and Republic Bank (Ghana) PLC, one that is anchored in shared values of professionalism, innovation, and sustainable development. Through this partnership, both institutions are poised to redefine marketing’s role in shaping the future of Ghana’s economy and workforce.
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